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LAUNCH
SITE |
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E
- Marketing |
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E-mail Marketing is a bolt-on
feature that operates in the following way.
The sites will feature an enquiry form with a drop down menu for visitors
to express an interest in a particular product or service. It can be
made mandatory to enter certain information such as the visitor’s
e-mail address.
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Upon
submitting the form, the visitors’ details will be automatically
logged and recorded in an online database, along with the areas
that interest them. This will include the product or service that
they have requested information for, and be used for future marketing
by offering relevant and associated products by e-mail or newsletter. |
The
benefits of this system are:
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•
Speed and targeted efficiency of marketing campaigns
• Automated ongoing and immediate customer contact
• Low cost of delivery
• Measurable
• Proactive marketing
• Interactive client opportunities |
As
an example for the Vending Machine firm Kafevend, the database would
eventually hold information
about all previous customers. This information would allow targeted
emailing. For instance, sending selected customers details of new
products,
previous customers can be contacted using specific criteria and any
special offers can be emailed as required. When special promotions
occur
clients can be selected and informed within minutes.
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Highly
targeted e-mails can be sent through a bespoke online interface
to interested parties. This differs from bulk e-mail or ‘Spam’
in that the recipients have already opted into the system and
would receive targeted quality information. All legal requirements
relating to privacy and opt outs are understood and covered by
Concept Websites Ltd. |
We
have a working live version available for demonstration Worldwide.
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